More and more companies are publishing on-line newsletters. These can vary in style from one theme per letter to a series of short news bites that aim to please everyone.

The objective can also be to add value to the reader's job, in which case the information is useful or instructional. It all depends on what you want to accomplish with your newsletter.

The two samples at the right are of diametrically different styles. Kahmi wants to send a series of snippets. Product Savvy uses one example only in each newsletter. Which style might work better for you?




Product Savvy